Oftentimes, new business owners are confused about the difference between registering their business name with the state and filing for a trademark. Here, we’ll break down the differences so you can determine which approach is right for your business.
1. Registering a business name with the state
When you apply to be a corporation or an LLC, the secretary of state’s office is going to check to make sure that your proposed business name isn’t already in use by another company in your state.
Every state has its own laws about just how different a name must be from other business names. For example, some states will allow “Mandi’s Florist” when there’s already a “Mandy’s Flowers” registered. Other states will reject it and consider “Mandi’s Florist” deceptively similar.
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